Deep marine
#145693
Brand foundation
Keep it close.
Keep it sorted.
A practical visual language for a real West Auckland boat yard: sturdy, maritime, local, and straightforward.
01 · Color
Working
blues.
Keep the palette restricted to open-water blues and quiet neutrals. No decorative golds, greens, or luxury-marina colors.
Working blue
#128BFB
Sky blue
#A5D2FD
Deep water
#082E54
Ink
#12283D
Muted
#587086
Paper
#F5F8FA
Line
#D3E1EB
02 · Type
Big enough
to read.
Condensed display type carries the industrial wordmark. IBM Plex Sans keeps every quote, form, and instruction easy to use.
Keep it
sorted.
Bebas Neue
Secure outdoor storage for boats, caravans, trailers and gear — right here in West Auckland.
IBM Plex Sans
03 · Components
No fuss.
Just useful.
Controls are square-edged, high contrast, and direct. The action should be obvious without looking corporate.
Actions and links
Use one clear primary action, then quieter directional links for everything else.
Quote form controls
Labels stay plain and inputs keep the focus state visible.
On dark surfaces
Use sky blue for supporting emphasis and the bright blue for the action.
Information markers
18+
years since incorporation
04 · Voice
Say it
straight.
Design and copy work together. The yard should feel like it is run by people who know what they are storing.
- Close to home
- Secure
- Straightforward
- No fuss
- Your spot
- Sorted
- Premium facility
- World-class
- Seamless experience
- Luxury
- State-of-the-art
- Unverified security claims
05 · Imagery
Show the
real place.
Use genuine boats, hardstand, trailers, and the actual yard. Wide practical shots beat polished lifestyle imagery.
